In 1977, Dade County, Florida passed an ordinance prohibiting discrimination based on sexual orientation. Singer Anita Bryant led a highly publicized campaign to repeal the ordinance that spread nationwide. The ordinance was repealed. The backlash was swift with an orange juice boycott at gay bars across the country, She lost her lucrative job as spokesperson for the Florida Citrus Commission. She was one of the first people to be publicly "pied". She said, "At least it's a fruit pie."