Remembering History: For five years, Macy’s released the balloons into the sky at the end of the parade. The store offered a $50 reward to anyone who could return with a deflated balloon. This practice ended in 1932, at the end of this parade.

For five years, Macy’s released the balloons into the sky at the end of the parade. The store offered a $50 reward to anyone who could return with a deflated balloon. This practice ended in 1932, at the end of this parade.

For five years, Macy’s released the balloons into the sky at the end of the parade. The store offered a $50 reward to anyone who could return with a deflated balloon. This practice ended in 1932, at the end of this parade.